Shopify Checkout: The Best-Converting Ecommerce Checkout (2024)

FAQs

What is the best converting checkout? ›

Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%, based on a study completed in April 2023 in partnership with a Big Three global management consulting company.

Customer and order data flows seamlessly between Shopify checkout and other platform tools like the dashboard. This simplifies order management for merchants. Shopify can offer specialised features like one-click reordering because checkout is directly integrated. This builds shopper trust and convenience.

What Is the Average Shopify Conversion Rate? The average Shopify conversion rate is 1.4%. If your store has a conversion rate of 0.2% or lower, it would put your store in the bottom 20% of all Shopify stores.

Average ecommerce website conversion rate benchmarks

Average ecommerce conversion rates are around 2.5% to 3% according to industry leaders, but that doesn't mean this is your business's sweet spot. Having a baseline of 2.5% is a good place to start, but keep working to optimize this with conversion rate tactics.

If you want a good conversion rate on your Shopify store, your rate should be above 3.7%. Anything above 3.7 percent puts you in the top 20% of Shopify stores for conversion rate, and anything above 5.2 percent can put you in the top 10%.

If a customer doesn't have to click back and forth between pages and can complete the fields more quickly it is likely to deliver a better user experience leading to more successful checkout completions. The fewer points of friction there are, the lower the chance of abandonment.

Why is Shopify better for eCommerce? ›

With a Shopify store, you can offer many different payment options, without needing to add third-party programs to direct transactions to your bank. This eCommerce platform is compatible with all popular payment options, including credit card, debit card, Paypal, Amazon Pay, and Bitcoin, among others.

Customers can use the dynamic checkout button to quickly buy the product they're viewing. They skip the cart and complete their payment with the checkout method displayed on the button. The button dynamically changes to reflect the customer's preferred accelerated checkout method.

Shopify Checkout is the best-converting in the world.

The average checkout completion rate or the percentage of checkouts that result in a purchase is 47%. That means that more than 50% of online shoppers who make it to the checkout page, still do not complete their purchases on average. A checkout conversion rate below 30% indicates the need for improvement.

An ideal checkout flow will have a smooth, frictionless user experience. Digital products and goods won't require shipping information or shipping method, as you'll download what you've purchased. Physical goods will require shipping details and methods to be input.

According to industry standards, the average conversion rate for physical retail stores typically ranges from 20-40%. In contrast, the average conversion rate for online shopping or ecommerce platforms is estimated to be between 1-3%.

An average conversion rate for a website is between 2 percent and 5 percent. Website conversion rates higher than 5% are considered to be “good” or above the average.